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10net collaborated with the LUSH Creative Team to design and engineer the world’s first custom suspended and vertical ambient transparent LED experience for TED Talks 2016, hosted in Vancouver, BC, Canada.

‘The Dream Lounge’ was a temporary installation to expose Ted Talk attendees to the Lush brand and provide a sanctuary away from the hectic pace of the show.

The Dream Lounge: A whimsical conceptual garden that inspires, refreshes, restores and reflects the theme that Dreams Matter.

Lush Cosmetics Product Display
Lush Cosmetics Screen Setup

The digital experience incorporated a “lush” living wall element in conjunction with beautifully syncopated content and lighting.


10net and Lush teams worked together with a local fabrication shop on a custom structure that would allow the suspended LED panels to be mounted horizontally, meet the weight requirements for safe rigging and be able to be mounted quickly with only two people. The same style of structure was built for the vertically mounted LED panels to keep the experience consistent.

Custom cabling was used and routed in a way that allowed it to be completely hidden within the structure as well as the open ceiling of the venue. 10net pre-staged the equipment ahead of time allowing the two techs and the rigging team to assemble and install the structures well within the time constraints.

It was a sanctuary within the conference where participants could relax, contemplate their biggest dreams and learn more about Lush’s brand

The LUSH Dream Lounge received a multitude of positive feedback and comments. When guests needed a moment to “chill” and reflect, the sights, the smells, the natural environment and the ambience had a calming effect. This effect was not about the technology being a focal point, but about altering perspectives and enhancing perception.